what does the next generation of creative minds want?

• First and foremost, the students are constantly curious.

• You can expect them to challenge and question everything. They will not do things the way they've always been done.

• They are digital natives.

• Expect them to want to affect change and therefore try to solve social issues around sustainability and creating a better life by asking the brands they work for to do the same.

• Expect their interests to include all aspects of branding from product design, package design, in-store display and content development, making companies like Ideo, Redscout and What If? places of interest to them.

• You can expect them to have a strong entrepreneurial spirit and a desire to create their own intellectual property.